The Firework

The Firework Network brings short contextual videos to your apps and websites. Using state-of-the-art AI and ML, these videos take into account the context of your digital assets and relevance to your audience. They help keep the audience engaged while they browse through an endless feed of videos that entertain, enlighten, and educate them

Short videos have taken the world by storm, be a part of this disruption and increase revenue while improving audience retention.

The Firework Creators

Imagine having an army of intelligent and creative people globally who tell engaging stories on exciting topics ranging from travel, food, lifestyle, fashion, beauty, fitness, news, sports, entertainment, and many more. They provide you with Professional User Generated Content (PUGC) that is verified, moderated and curated by humans.

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Content insights based on your needs

Our editorial and insights team study your digital properties and ensure relevant content is always available.

We bring the stories to your audience

The Firework Network Feed keeps your audience on your digital properties with related short videos. Data shows that once your user starts watching the videos, they spend at least six minutes engaged with the content. That’s almost three times more than the time they spend right now. Our creators are experts in storytelling using visuals, text, and audio. The Firework Network Feed evolves and adapts to your audience profile —with millions of videos, your audience will never find the same video twice.

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Human-powered success

Using data science and machine learning, our Publisher Success teams work with you to enhance and support your ever-changing needs. We understand that all pages/sections of your digital properties are not the same. We ensure that what you get is a customised feed that adds value to your business

Entertain while you engage and retain

Text, images, and long format videos do not keep your users engaged any more; what they want is information in a visual format provided in the shortest time possible. Our research has shown that the younger audience spends less than 40 seconds on a topic. Our short videos cater to the new generation of users with low attention spans. We help you cater to this audience which your digital properties miss out otherwise.

Personalization and user satisfaction

We cater to your users depending on their behaviour when they interact with the Firework Network Feeds. First-time users get optimized feeds that evolve as they become engaged. Repeat users get rewarded for the time they spend on your digital properties with personalized videos that are relevant to their interests.

Earn revenue with a one-time integration

You can monetize all your digital assets, including apps, websites, and newsletters, by integrating the Firework Network Feed. It is a simple process, and our experts will help you through the process without any disruption to your existing business.

Branded short video content

A dedicated sales team works with media buyers and advertisers to help reach our top-notch creators. These creators incorporate the brand into the stories they create, and when your user watches these videos your business gets a share of the revenue generated.

Vertical video and ads tailor-made for the mobile-first users

Millions of your users engage with your digital assets on their mobile phone, and our creators specialize in vertical videos that provide a richer full-screen experience. Our team of creative directors help advertisers adapt to this exciting new format and increase the video completion rates, thereby adding to your revenue potential.

Brand Missions

We work with brands that want to go beyond just a video ad our branded missions allows users to create content around your brand. They turn your audience into storytellers. The selected videos are featured in your custom feeds and add immense value to everyone involved.

Custom brand activations for your brand

Custom activations for your brand
As a publisher, you can create activities for your brand and work with our creators and creative team to bring great stories that resonate with your values. Your advertisers can participate and benefit from this integration and you can keep a major portion of the revenue generated.

Brand Safety

All videos that are showcased in the Firework Network pass through AI-powered image recognition systems that filter out unwanted content. A panel of Human Moderators provide context and ensures quality before it reaches the public feeds globally.

Dedicated Account Management

Publishers can manage the feeds by setting rules that are followed strictly by the Account Manager assigned to your business. We provide you options to block content on the basis of keyword filters, category, competitor brands and promotions.

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Industry Standards

Firework adheres to standards set by local authorities and advertising and content bodies so that the content that is available to your users is safe for your brand and your users.

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