Firework’s decentralized short video network connects the audience to the content in environments they are familiar with across the open web. Firework Network is embedded across a wide genre of partners and targeted to the tastes and demographics of each user.
Firework helps elevate your brand with the use of incredible storytelling through our creators’ short videos while mirroring the context of your website using data science, your brand is placed alongside video content that’s popular and created by verified professionals.
Consumers absorb more information when they are actively engaged with the content. Your brand and related content are consumed during moments when your target user is open to accepting new ideas.
A unique narrative is made possible using a combination of professional content created by users and your brand pitch. The Firework Network showcases the best stories to its audience when they are most likely to buy.
Ensure that your brand is positioned in a feed that’s relevant to your story. Firework Network uses the learnings from across our feeds to curate the videos that add value to your brand story.
We ensure that the correct video format is available depending on the screen used. For example, ads that play on mobile phones will always be in vertical mode to optimize viewing the full screen, whereas videos watched on a computer can show in landscape mode as well.
Your brand can use award-winning Reveal technology, invented by Firework, to provide a new perspective to storytelling. The Reveal technology is an immersive experience which combines both vertical and horizontal perspectives into one seamless video. Users watching a Reveal video are more likely to loop the videos more than once.
Firework Network helps reach your brand’s goals. It helps enhance brand image and awareness by association with high-quality video content in large volumes. It helps reach targets better with the perfect balance of audiences and their affinity to topics of their interest.
The Firework Network provides an engaging platform for audience participation in the form of missions. Missions are brand-led tasks where the audience can create their version of a positive brand story. It can be as simple as content that uses your brand, reinforced with your brand communication.
Instant information options like the ‘Learn More’ button allow your brand to go above in giving useful information to the audience. Users who click on the learn more button are far more engaged than users who passively read or watch content on any other platform.
Instant feedback and analytics on the engagement of your brand stories allow for changes in the narrative. Your brand can create stories at scale using the verified creators across hundreds of categories with the help of the information provided by our engine.
The new generation of consumers believe in understanding product features and how they fit into their daily life before they commit to making a purchase. Firework Network allows brands to add a buy button which leads to a frictionless e-commerce experience.
All videos that are showcased in Firework Network pass through AI-powered image recognition systems that filter out all unwanted content. In addition to this system, a panel of Human Moderators provide context and ensure quality before it reaches the public feeds globally. We ensure that your brand is never seen alongside content that has the potential to damage your brand story.
Publishers can manage your feeds by setting rules that are followed strictly by the Account Manager assigned to your business. We provide you options to block content on the basis of keyword filters, category, competitor brands and promotions.
Firework adheres to standards set by local authorities as well as advertising and content bodies so that all of the available content to your users is safe for both them and your brand.